Allow us to introduce ourselves.

Get to know the professionals who are committed to making a positive impact on your business.

Our Team

Valeyo unites more than 150 people across Canada who share a passion for providing exceptional service. With diverse areas of expertise and extensive industry experience, we all work together to help you achieve your goals.

Nicole Benson

CEO

Instrumental in Valeyo’s continued growth, Nicole has quickly established herself as one of the top leaders of our industry. A strategic visionary with over 15 years of experience, she is a true motivator of people and drives every facet of our business forward, from insurance to financial and technology. Her fundamental values of responsiveness, collaboration and innovation have been – and will always be – foundational to our success as well as the success of our partners.

Dave Seidel

President

​Dave is an experienced business leader with a proven track record of successful business growth and relationship management. As a member of the Securian family for 29 years, Dave brings broad expertise in strategic planning, product development, financial management, sales, and marketing to Valeyo. Known as a conscientious and proactive professional, Dave leads the insurance manufacturing and operations of our business. Dave is focused on helping our partners thrive through integrated insurance products and services.

Brian M. Clark

Chief Financial Officer

As Chief Financial Officer, Brian brings extensive experience in financial, compliance, risk and information technology both at a national and international level. He has a proven ability to build strong, strategically focused, forward-thinking teams and plays a critical role by bringing his knowledge of management information to the organization’s decision-making function. Brian maintains active involvement in professional leadership of the insurance industry, helping advance the fields of financial management and insurance accounting.

Dana Easthope

Chief Legal Officer & Chief Compliance Officer

With almost 10 years of experience in the financial services industry, Dana brings broad expertise in corporate law, regulatory matters, contracts, corporate governance and policy development. A proactive and solutions-oriented business partner, Dana is focused on providing effective legal advice to support our organization’s business objectives. His always steady counsel to management and the Board of Directors is critical to ensuring Valeyo’s compliance with legal requirements and risk appetite.

Graham Kent

Chief Actuary & Chief Risk Officer

A recognized leader of change, Graham is a champion of using education, technology and communication to advance management understanding of industry challenges and to advance how actuarial assumptions are set. Renowned for his ability to quickly sort through complex issues, see relevant patterns and come to accurate conclusions, he is a strong believer that in knowledge there is power, and that understanding the risk decisions we make is key to helping our partners thrive.

Marco DeiCont

VP, Sales & Relationships

With more than three decades of experience, Marco has a proven track record of building effective plans, deepening partner relationships and delivering solid results. While managing our national team, Marco spends countless hours fostering a trusting and open environment that enables every staff member and partner to thrive. In fact, he does more than just build successful relationships – he creates lasting partnerships.

Sara Mazhar

VP, Solutions

Few are more future forward than Sara. A proactive leader, Sara is focused on innovating the organization’s delivery solutions through in-house development and industry partnerships. She is adept at converting strategy into operational plans to drive consistent results in an agile environment. And she has played a pivotal role in helping Valeyo evolve to provide high-impact customized financial and technological products to our partners. Sara continues to shape our culture by enabling and empowering teams to deliver on our vision.

Christine Houghton

VP, Human Resources

Christine doesn’t just believe in making things possible – she believes in making things happen. With over 25 years of human resources experience within the insurance industry, she provides valuable leadership to all HR and business functions. Christine is an approachable, collaborative leader. She excels at building top-performing teams and has a proven track record of establishing and leading strong business partnerships.

Anne Bjornson

VP, Operations & Claims

Anne has been instrumental in setting up Valeyo’s insurance operations function as well as establishing the practices, procedures and policies needed to deliver service excellence. A strong supporter of professional and personal development, she encourages lifelong learning for herself and her team as a powerful tool to navigate and excel in an increasingly complex environment. With over 30 years’ experience, Anne applies integrity and compassion as well as a solid service delivery as keys to strengthening partnerships and building trusted relationships.

Rita Di Franco

AVP, Customer & Support Services

Rita consistently provides our partners and their customers with exceptional customer experiences – and understands strong relationships are key to the organization’s success. Her welcoming personality, supportive nature and willingness to collaborate bring out the best in everyone she works with – every day. With over 35 years of experience, she’s a self-described energetic go-getter who just loves people. Rita operates with a sense of urgency, always working to execute the right solutions for our partners.

Karen Wells

Controller – Distribution

Over the course of her 36-year career, spanning numerous roles and varied responsibilities, Karen has learned quite a lot – and influenced even more. As Controller of Distribution, Karen is accountable for the financial reporting of the distribution division, including all legal and insurance licensing filings. But it’s her willingness to create an inclusive, team-based atmosphere that really sets her apart.

Put who we are to work for you.

Get in touch with us today to learn more about who we are, what we do and how we can help your business thrive.